These days, search engines are the places people go to look for information and vendors. According to SEO News, 85% of people say they find websites via search engines. Business owners have been flocking to paid search engine advertising as a way to get in front of customers. However, according to a Penn State study of how people use search results, consumers click on sponsored (paid) listings only 15.8% of the time. Can you afford to leave 84.2% of your website traffic on the table? You need t…

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